Forte is the imaginary company for a classical musicians booking service to public and private events. The musical symbol forte means “loud”, and this shows that the selection of musicians are captivatingly loud. The company offers an easy way to book professional musicians in a classy way. It is their forte so to speak.
I built up the visual language with minimalism, sharp corners, and an absence of color. Its restrained design creates a no-nonsense atmosphere where the product speaks for itself and the texts are to the point.
The choice to keep it grayscale was both a conscious decision as well as a necessary one. It is a design made to create a serious and trustworthy feel as well as a necessary one to keep all the different styles of performance and profile pictures presented to belong to the same visual family.
This is an ongoing project that will grow with more assets during the year.